I've moved all of my blogging activity to The Lucid Blog.
You can visit my new home at:
www.thelucidblog.com
I don't usually do "cut and paste" emails or "swipe copy" as it's sometimes known. In fact, I can't remember ever doing this before.
I'm making an exception because Andy Jenkins is a wonderfully entertaining speaker and it translates into his emails really well. There is not much I could say that would sum up this offer better, so here it is in full:
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From: Andy Jenkins - Personal.
This is really gonna be a personal message from me. And personal messages are where I'm most comfortable, so it's likely to be pretty long.
Yeah, every once in a while, I've got to come out of teaching-mode and do some marketing, but not right now.
And actually, one of the reasons why I've kept StomperNet closed since October is because marketing is difficult for me.
Okay, I know you're probably laughing, or about to hit the "Report Spam" button on your email client. Just bear with me a few minutes and give me a chance to explain:
First, I'll put my money where my mouth is. Search Google for "I hate Internet Marketing".
See who's #1? Yep, that's me. So there. :o)
Second, I have NOT opened StomperNet for 7 months because StomperNet is focused on TEACHING people how to create Internet Businesses (not marketing itself) - and believe it or not, that takes a lot of resources.
So my decision was to focus on the training, and let the marketing of StomperNet fall by the side of the road.
I mean, I've still got my eCommerce Stores, motoring along, making great bank for me and my family. But that was a Set It and Forget It kinda thing.
For example, when someone is shopping at <
http://a2armory.com>, and they got there by searching Google for Medieval Weapons - since my site is #1 and #2 in Google, that person who searched that phrase is probably gonna show up.
Getting them to buy is just an applied function of doing lots of conversion testing.
So, to me, it's been pretty automatic once I figured out how it works - Lather, Rinse, and Repeat. Just like Shampoo.
Like with European-wall-tapestries.com. . . Search Google for "Wall Tapestries" and there we are again, # 1 and #2.
And if you've seen any of the eye tracking videos that we've released, you know that we test the heck out of that site. As a result, our conversion is pretty good (heh) there, too.
The point is, it's always been far easier for me to RUN an Online Business and to TEACH people HOW to create and GROW an Online business - than it has been for me to MARKET that fact that I TEACH.
Ya know?
At this point, you're asking "Where is this going?" Not entirely sure, but here's what I think I'm trying to say:
Once you know what works online, it's a simple thing to keep doing it until you get your desired result.
But - FOR MOST PEOPLE, knowing what to do STILL eludes them.
Here's one thing that I DO know - FOR SURE. I know this because I've not only asked, but also because I've seen it happen (I've been doing this for 7 years now). . .
A dedicated person who is willing to LEARN and, more importantly DO -DOES NOT have ANY greater chance of success than a person that does nothing - UNLESS they know the RIGHT things to do.
Pretty obvious, right? So, that's the RUB. Knowing the RIGHT things to do in order to succeed.
And how do you know what the right things are? You test. You try. You keep track of your results. You improve, you refine, and you do it again.
And after 7 years, I've got it down. Mostly because I move so fast that I can fail a lot. And to me, failure is just a test result. :o)
But, most people don't have 7 years worth of patience. And that's totally cool. I can dig that. And they usually don't deal with FAILURE too well either (I'm used to it).
And let me just tell you something - That's NOT the answer. Spending 7 years and going through failure after failure is NOT how you succeed. It's how I made it, but it's not how you have to.
In fact, I don't recommend it.
I've learned a LOT about creating a real, sustainable, REPEATABLE business model using the Internet as a sales mechanism. And I keep track of the things that worked, and when I DID teach other people how to do, it worked REALLY well (Imagine that).
Here's my point: There exist TESTED, PROVEN methods of creating income online that work over and over again.
And if you've tried, and I mean REALLY tried to make money online and have failed, it's NOT because you were not sincere in your efforts.
It's because you didn't know exactly what to do.
Here's one of my favorite, ALL TIME sayings that Sydney Johnston and I made up about 3 years ago:
"There are no secrets - there are just things that you DON'T know yet".
And that's the truth. No matter what ANY sales letter says.
You're tired. I know that. You're tired of being marketed to. You're tired of spending the time you could be spending with your family and friends on trying to find the formula that's going to set you free.
You're tired of being made a bunch of promises, spending a bunch of money, bearing the brunt of dirty looks from your kids while you sit in front of your computer looking for a "better way".
You're tired of having to explain to your friends, just one more time, why you can't meet them for dinner because "I just got this new page generation tool is going to make it so I can BUY you dinner whenever you want". if you can just get it to work.
And then, you get ticked off. And you quit. Because you can't get it to work. Oh, it "functions". It just doesn't work.
So, here we are.
What now?
You're an Entrepreneur. You know you are. I know you are. And so does everyone else that's ever sent you an email with a link that leads to a shopping cart.
You're hooked. On what's "next", or what's "New, and Improved".
And guess what? StomperNet is NEITHER of those things.
Neither is success.
Yep - I'm gonna get kicked out of the Guru Club for saying that. So what? Don't care. Cause it's true.
StomperNet is NOT "The Magic Bullet that will help you instantly discover massive wealth while you sit on a beach sipping blue and red fruity drinks with those cute little umbrellas".
But it works.
It makes Entrepreneurs into successful Entrepreneurs. It takes "Magic", flushes it down the toilet and replaces it with "Science".
It takes "Instant" and replaces it with "Consistent".
It takes "Discover" and replaces it with "Repeatable".
And it leaves Fruity Blue and Red Drinks at the bar because they give me a headache and make me sing Karaoke.
All kidding aside, if you're not where you want to be, there are 2 reasons:
1. You haven't really done it - you read your eBooks, or look at your software, and that's about it. You get bored, another product launch comes along, and there's still room on your Visa so..
2. Or, you're really doing it - but it's not working. You can't see what it's supposed to look like, the instructions are unclear, or worse, just plain wrong.
And your Visa is starting to creak from the strain.
Both reasons are foul.
So, let me tell you what you should do about it.
Stop.
Don't throw good money or good time after bad. Move on.
Promise yourself that you're going to treat your business the way that it deserves to be treated - with the same respect that you have for your hard earned treasure and unrecoverable precious time.
And start working ONLY on those things that make sense. Start working on business strategies that have LONG TERM VALUE. Start working on a concept that you can GROW - OVER TIME.
I know how to do this, so let me see if I can help. Really Help.
Here's what I mean: Brad and I have been around - a long time. Our businesses are totally web-driven, and they have grown every single year since we started them. We jointly have 164 employees, 35,000 square foot of office and warehouse space, and do over 30 million dollars in sales per year. NO, that's not profit - its sales (just to avoid any silly arguments in the public forums).
The point is, we know how to do this. It's not a fluke. We've done it over and over, and the Entrepreneurs that have joined us have done it better and more consistently than most any others than we know.
Our success is simply the application of a set of activities that we have refined. And we apply them over and over. And low and behold, they work.
StomperNet is a combination of that experience, and its also much more. It's a Brain Trust of the best Traffic, Conversion, and Business Building experts that work online.
But, it's expensive, and it's vast, and it's overwhelming to people that don't know what the right activities are.
And I know that. Cause I'm not living on a beach, drinking red and blue drinks.
The point is, I have a possible answer for you.
Tomorrow at Noon, StomperNet starts a program called StomperSIMPLE, and it welcomes Entrepreneurs like you to try it for $1.00.
Actually, we welcome you to try BOTH StomperNet and SIMPLE for a month - for a dollar.
SIMPLE stands for Specific Instructional Methodology to Learn Ebusiness.
What it's NOT is magic.
It's Science; it's Step-By-Step Analysis of Markets, Competition, Sales Messaging, Content Creation, Testing, Measurement, Organic Search, Paid Advertising, and Continuous Process of Improvement.
And it works.
But I do not, will not, need to convince you that it does. Because you can decide for yourself, if you make 2 commitments:
1. Learn it.
2. Do it.
That's it.
There's videos and written instruction for every step. There's a SIMPLE Headquarters where you can track your progress. There's a community forum where you can ask advice. And then there's the rest of StomperNet that you poke around (understatement) if you get bored.
But you won't. Because you'll be building your business.
People keep telling me to put my money where my mouth is.
Okay - try it for a dollar.
When it works, you will want to STAY. If it doesn't, you will not.
Either way, we both win.
Because either way, we both learn.
And that's my fancy "Reason Why" sales copy.
Yep, everyone will tell me what a lousy pitch this letter is. They'll all say that I "Went Past the Close", or that I didn't "Add to the Value Proposition", or that I forgot "Feature, Advantage, Benefit" copy.
So Sue me. They freaked out when the first StomperNet sales letter lead with a headline that said "This Space Intentionally Left Blank".
Then they freaked out again when the next sales letter lead off with "This Space STILL Intentionally Left Blank".
Because it's not about the marketing.
That's not what this is about. It's about proving it.
It's about the results.
I know you've read the rumors about how Brad and I reinvest the profits from StomperNet back into the company. I also know that's about impossible for most folks to believe.
That's fine.
It's a pretty simple thing for smart people to do a little bit of research (right on the Internet) to find out the truth of it.
But at the end of the day, I've got 7 years online doing what I do. Me, the 20 fulltime Staff Members of StomperNet, the 8 full time Faculty Members, the Part Timers.
. . . we're all ready to step up to the plate.
And for a buck, you can stand there with us and we'll run the bases together.
You don't need to trust me, by the way.
Leslie Rohde, a faculty member of StomperNet and among THE BEST SEO and Business Tacticians in the world, likes to quote a movie line to me:
"First we try, then we trust".
So, do that. Try out StomperNet and StomperSIMPLE for a Dollar.
Then you don't have to trust anything. . .
. . . but the results.
The Dollar Trial Opens Thursday May 10th at Noon Eastern and will close well before the weekend starts.
Here's the link:
http://www.thenettle.com/goto/stomper2.htmlYeah, this is one of those moments. Cause it's not about the Dollar.Is it.
See ya inside.
Andy Jenkins
P.S. This email does not require a P.S.
