Gates in Leeds - Metallic Carpentry

---

I've moved all of my blogging activity to The Lucid Blog.
You can visit my new home at:
www.thelucidblog.com

---

A friend of mine specialises in wrought ironwork (gates, railings, etc...) and is one of the few suppliers in Leeds, Yorkshire that actually has a website - Metallic Carpentry

He is interested in getting some better search engine rankings and I was happy to offer a few suggestions.

One of the first things I recommended was to set a proper TITLE tag with a good description that includes the right keywords. In this case Gates in Leeds.

The same can also be done with ALT tags in the images and links.

I did a sample search on "gates in Leeds" to see who Metallic Carpentry would be competing with and there was really only one result on the first page that was offering a competing service. That suggests it shouldn't be too difficult to get a listing on the first page.

The #1 position was held by the competing website but, interestingly, had no mention of "gates in Leeds" on its homepage.

Then I noticed the big green area at the bottom of the website.

I held down the left button and dragged... Sure enough a huge assortment of hidden keywords. This is known as keyword-stuffing and is considered by the search engines to be cheating the results.

The great thing about Google is that I could then go back to the search page and, at the bottom of the page, is a link labelled "Dissatisfied? Help us improve".

I described the problem and the website concerned and submitted it. Eventually, hopefully, this entry will be removed from the rankings until they fix their website (ie - remove the hidden keywords) and pave the way for Metallic Carpentry to take the #1 spot.

I'll keep an eye on it and let you know of it's progress.