The Nettle Blog

The Nettle Blog is the web log for, The Nettle Magazine - For The Home Business Online, and other home business news.

Tuesday, June 14, 2005

I've moved all of my blogging activity to The Lucid Blog.
You can visit my new home at:
www.thelucidblog.com

Phew! It's taken me all day to finish compiling Issue #4 of The Nettle Magazine.

At 44 pages, it's our biggest issue to date.

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At 7:14 PM, the daily phosdex said...: The whole notion of using testimonials/endorsements in advertising, online and otherwise, may be one of those things as should be approached with caution.

And with that in mind, may I recommend referring to:

*Section 15 of the Advertising Code of the Council of Better Business Bureaux; and

*Federal Trade Commission regulations in 16 CFR 255,

both of which deal specifically with using testimonials and endorsements in advertising.

Among other things, advertisers should be ready to prove the authenticity, accuracy, sincerity and timeliness of said testimonials if and when challenged. ("Timeliness" in the context of "reflecting the timely opinion of the endorser.")

And Another Thing:

Testimonials alone are no credible measure of product performance or quality. Understand this in advance.