Issue #42
The Internet's Dirty Laundry
This weeks issue was supposed to be reader reviews on The Definitive Guide to Google Adsense, but as there is only one response to print (see forum section at the end of this newsletter) I thought I'd take the opportunity to have a little rant.
Here's a little role-play for you.
You've had a disagreement with a relative, let's say it's a cousin. You decide to speak to your cousin to try and clear the air. Do you:
a) Arrange to meet your cousin in a quiet location and discuss the matter privately.
b) Talk to your cousin over the phone talking as loudly as possible to ensure that anyone overhearing can tell how upset you are.
c) Arrange a big family gathering and then have a noisy arguement with your cousin, allowing everyone to take sides and join in.
It doesn't take a family psychologist to work out that option 'a' is the least likely to amplify the problem and the most likely to result in a peaceful outcome.
It's said you should never wash your dirty laundry in public. Well internet marketing is no different. It might not be a family, but marketing in isolation is impossible for most and whether you like it or not at some point you will need the help or collaboration of others in the industry.
To be effective at this, you need to learn how to get along with your fellow workers.
Disagreements are bound to occur and on occasion someone may do something (intentionally or unintentionally) that upsets you. I'm not talking about simple differences of opinion, normal in a forum, I'm talking about a perceived personal attack or slight. How you deal with that scenario will speak volumes about the kind of business person you are.
At NO point does arguing with someone publicly (ie - in a forum) help the situation. The vast majority of the time it simply makes both parties look unreasonable and juvenile.
Regardless of who is in the right or the wrong, public squabbling is no good for anyone.
So next time, someone upsets you or you upset them, take the high road.
Send a friendly email, make a polite phone call, or type an apologetic private message.
Try and resolve the situation in private and, if you can't find a middle ground, agree to disagree and go your seperate ways. And hey, you might just find the whole thing was a misunderstanding and you finish up with a good friend at the end of it.
I come into contact with a lot of very intelligent, very affable people that spoil their good reputation by arguing in public or showing a lack of respect for others. Sometimes all that's needed is a simple apology.
Ok, I'm off my soapbox now. There are a lot of really great people in this industry and I'm grateful to know all of you.
Hope you enjoy the rest of the newsletter.
Comment on this article and you could win 1 month of PAID membership at the Mystical Maze. Click here to post your views in The Nettle Forum .
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David Congreave is joint owner of The Nettle Ezine. When he is not editing this weekly newsletter, he is looking for new programs worthy of being announced at The Early Bird and administrating the PayPerShop website.
David lives in Leeds in the United Kingdom with his wife Leanne.
This article can be reproduced in your website or ezine after six weeks from the publication date. However, you must seek permission first. Please email David if you would like to use this material.
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CaptKirk - A sideways look at the web marketing industry
CaptKirk offers an independent view that does not necessarily co-incide with that of The Nettle. You can respond to his column at The Nettle Forum
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One For All and All For One!
Is there such a thing as ONE for all and ALL for one?
The answer is Yes! I use this method of advertising daily and have talked about them in past articles of The Nettle, programs like:
- Free-For-All (FFA)
- Classifieds
Several of the FFA’s I use are a network made up of 100’s to 1000’s of websites.
The way it work is that the page owner of each site promotes his site and at the same time he’s promoting the entire network
With this method you get leverage on your advertising by the help of many instead of doing it all by yourself.
It also works the same way with Classifieds that are part of a network.
One FFA site that I promote is literally ONE for all and ALL for one because you can visit all the sites from each owner’s URL.
As you search for ways to promote your products and services look for programs that can leverage your advertising efforts, where ONE is for all and ALL are for ONE.
Try these Advertising Networks:
1adx.com
MegaResponse BRC
Ad Track Classifieds
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Editors' Note
How did you get along with last weeks article on RSS? I know at least three people have been successful as three other members of Bloglines are subscribing to the site feed for The Nettle Blog.
For the next couple of weeks I will be mainly using The Nettle Blog to announce each new issue of The Nettle. In a few weeks time, however, The Nettle Blog will become essential if you want to keep track of what's happening here.
Issue #44 will feature a very special announcement about the future of The Nettle Ezine, but I'll be breaking the news a few days earlier at The Nettle Blog.
If you want to subscribe to the site feed, go back to last weeks issue to find out how, otherwise visit The Nettle Blog and bookmark the page.
I've been dropping the occasional hint about what The Nettle is becoming, so if you think you've got it sussed go to The Nettle Forum and post your guess. The person who comes the closest will win a prize.
That's all for this week. Catch you in the forum.
Best Wishes,
David Congreave.
david@thenettle.com
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COMING IN ISSUE #43:
RSS & How to Use It (part 2)
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Essentials
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