Issue #41
RSS & How to Use It (part 1)
Have you ever read an article, intended to explain RSS in simple terms that, begins well, but soon descends into confusing jargon or information overload?
If so, take heart, I was in the same place a few months ago.
Often the best way to understand something, is to use it. RSS is no exception.
So rather than try and create a definitive explanation of RSS, this article will tell you how to use it. I guarantee once you’ve done so, everything will that much clearer.
If a website you visit utilizes RSS, there are a number of ways it will communicate this.
The most common way is to show a little orange button with the letters XML. Like so: 
Alternatively, you may see words such as “ATOM”, “RSS”, “Site Feed” or variations on these.
What they have in common is that they will link to a webpage that, in most browsers, looks like gibberish.
It doesn’t matter one way or another, what is important is the address of the web page they link to.
To demonstrate, I will relate how to read a site feed for my website, The Nettle Blog.
Don’t confuse RSS with blogs (web logs). They are two separate concepts. The only reason you see them together so often, is that blogs are the perfect website to take advantage of site feeds. More on that later. Here we go…
Click on this image: : to go the site feed for The Nettle Blog. Ignore the content in the window, just make a note of the URL in the web address bar. It should read: http://feeds.feedburner.com/thenettle
Now you’ve got the web address for the site feed, keep it safe somewhere. You’ll need it again in a moment.
The next step is to use an RSS reader to make sense of the site feed. There are lots of these available and if you are a heavy user you would probably want to purchase a nice piece of software.
But to begin with, start with something simple and free. Start with Bloglines.
Go to www.bloglines.com/register/ and create a new account.
From the “My Feeds” section of your account you can add new site feeds you want to keep track of.
Select “ADD”, enter the URL you copied and hit “Subscribe”. You can preview the results, but skip that stage for now. Select “Subscribe” again and the title of the site feed will be transferred to the left-hand window.
Well done. You have now subscribed to your first RSS feed.
To read it just click on the title and you can view all the messages in that feed within a selected time period. The feed will most likely record news related to the website the feed belongs to.
In this instance, the site feed to The Nettle Blog records each new entry to my blog. If you find something of interest, most entries have a clickable link you can follow.
Anytime you find a website you like with a site feed, make a note of the URL for that site feed and add it to your Bloglines folder.
Now comes the clever bit.
In the left-hand column of your account is an “Extras” list. Select Download Notifier and choose the correct file to download the Bloglines Notifier This file is only 100k so any half-decent connection should complete the download in just a few seconds.
If the download is successful, you should see a small, blue icon with the letter “B”. Double-clicking it will short-cut you to Bloglines.
Right-click on the icon and you can adjust the settings. Specify how often you want Bloglines to check messages for you.
When Bloglines checks your site feeds and finds that one or more have been updated, a little chime will play and the Bloglines icon will show a little red marker. This means one of the feeds you have subscribed to has something new to say.
So there you have it. A spam-free, hassle-free way to keep track of websites you have an interest in. Providing of course, that they have a site feed. If they don’t, ask them why not.
Part two of this article will show webmaster and ezine publishers how they can easily publish a site feed for their website and track the visitors, free of charge.
Comment on this article and you could win 1 month of PAID membership at the Mystical Maze. Click here to post your views in The Nettle Forum .
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David Congreave is joint owner of The Nettle Ezine. When he is not editing this weekly newsletter, he is looking for new programs worthy of being announced at The Early Bird and administrating the PayPerShop website.
David lives in Leeds in the United Kingdom with his wife Leanne.
This article can be reproduced in your website or ezine after six weeks from the publication date. However, you must seek permission first. Please email David if you would like to use this material.
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CaptKirk - A sideways look at the web marketing industry

CaptKirk offers an independent view that does not necessarily co-incide with that of The Nettle. You can respond to his column at The Nettle Forum
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Captkirk talks to Jose Garriga Jr
After reading the interview with two of the founding members of the Traffic Exchange Alliance, I decided to find the opinions of someone unrelated to the project.
Jose Garriga Jr kindly agreed to take a few questions from me.
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How did you get into the internet marketing industry and what programs are you currently running or working on?
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I got into the IM industry looking for a free way to promote my
nutrition products to Business Builders since I already had a
customer-heavy network. Having burned out my personal contacts I just KNEW, deep inside, there was another way to grow my business
from home and FREE.
I was JUST learning HTML and dove right in WHILE learning. From that
beginning Oct 2000, persisting through to launching
www.CyberWheelers.com & www.ViralExpress.com in May 2004. FFAs were "it"
then. Today, "it" is quality Manual Surf.
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What, in your view, is the purpose of the Traffic Exchange Alliance,
and what is its overall goal?
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The purpose, in my view, is some form of regulation. No other word can
describe the intentions, even the name. To me, there isn't an army of
consumers out there trying to shut down the industry, nor do I think
there is a need to form an "alliance" to simply educate new owners.
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Have you been contacted by the Traffic Exchange Alliance?
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Yes, Jon Olson and I have corresponded and I was welcomed to post my
view in the official TEA forum at any time. I am grateful to Jon for extending
the invitation but, I just felt too new to get involved in something like
that at this time.
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Do you think that TEA will succeed?
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I do not think it will succeed in much more than promotion of a few, and
isolation of itself as an entity.
It will only attract lazy owners who do NOT want to do anything and make the TEA take responsibility for partial administration and full promotion of THEIR exchange. Too many "dud" exchanges will make it on that list. Tim, Jon and Josh would be stuck doing most of the work and carrying the burden.
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Do you think that the accusations that the Traffic Exchange Alliance is egotistical are fair?
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I am probably perceived as egotistical more than the TEA. The difference is I actually WALK my Talk. I am DOING what I ask my Members to do, and I hope they grow and do BETTER than me.
I see an overall lack of Leadership in many exchange Administrators and too much focus on trying to make money with the exchanges themselves way too
soon. Even the TEA is heading in that direction.
My exchange is enjoying great momentum and recognition. All I am
doing is applying FOCUS on ENROLLING new members consistently, non-
stop, 24/7 and keeping the surfing experience clean! That activity is what
will support your growth AND make you money in the long run as well as
help bring the Traffic Exchange industry closer and closer to mainstream
recognition.
Keep your Members happy. They will be the pillars of your future online presence.
Thank You for hearing my thoughts on this aspect of the fascinating Traffic Exchange industry.
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Editors' Note
Thank you Jose Garriga Jr for your time. If you would like to share your views on Jose's comments, you can do so at The Nettle Forum .
The article on RSS, introduced The Nettle Blog that I setup a few days ago. I will be using The Nettle Blog as an online diary for The Nettle Ezine, recording developments in the website and websites I've found that may feature in a future review or article.
If you want to get a preview of what's to come at The Nettle Ezine, then The Nettle Blog is the place to go. You can also leave comments on the posts I make.
Additionally if you subscribe to my Site Feed you can keep track of each new post.
Two mini reviews to come and the results from the latest competition.
Best Wishes,
David Congreave.
david@thenettle.com
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COMING IN ISSUE #42:
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Another ebay sale, this time for the serious Star Wars fan.
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In Issue #33 I did a mini-review of Affiliate Sensor that mimics Google Adsense Ads using Clickbank products.
Last week CBClicks was launched building on the same theme. The main difference is that not all the ads you display will have your Clickbank ID. As odd as that sounds, it means that as your downline grows, your Clickbank ID will actually show up on other websites besides your own.
If you don't build a downline then this probably won't be as effective as Affiliate Sensor, but if you can get even a couple of referrals, this may prove far more lucrative.
Click the banner below if you want to give it a try.
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July 2004 Competition - Results
Here are the competition results for July 2004, sponsored by:

To claim your prize, you must contact me with your MM username before 19 August 2004. If you are not a member of MM, you can join by clicking the banner above.
1st Prize - One month of PAID membership in the Mystical Maze exchange and 2500 banner impressions.
robertj549@xxxxx.xx (email sent to this subscriber)
2nd Prize - 500 credits in the Mystical Maze exchange and 2500 banner impressions.
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3rd Prize - 500 credits in the Mystical Maze exchange.
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Essentials
There are four websites that carry a standing recommendation from The Nettle, each of which will be reviewed in a future issue. Until then, you can read the brief description below.
The Early Bird: If you like building downlines, being notified when new programs are released can be extremely helpful.
Mystical Maze: An effective Traffic Exchange that is rapidly gaining a loyal following. A clean surfing experience and the Maze make it less tedious than most.
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Join up using the above link and work your way through the lessons to achieve Gold status. Once you've achieved this, email us with your MPAM link and we'll give you $100 of advertising in The Nettle.
Hit Exchange News: If you use Traffic Exchanges to any degree, a subscription to this weekly ezine is essential. Complete the form below for your free subscription.
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Rate This Issue of The Nettle
If you enjoyed this weeks issue, click on the button below and your vote will be registered. If you didn't think this weeks issue was up to scratch, then don't click on the button.
And that's it! By monitoring the number of votes coming through each week, this will help us see which issues work better than others. If you want to give more specific feedback (good or bad), please do so on The Nettle Forum .
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To Click or not to Click? The decision's yours.
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